Guinness Free Poker Set Campaign
Being a Guinness lover I came across an advert on rte’s website today offering a free poker set for anyone that signs up. Everyone loves free stuff and I’m no different so of course I clicked through and signed up and looking forward to my free poker set!
With the social shift of people inviting their friends over for a few drinks instead of going to the pub, Guinness are striving to grow their off-license sales. Recently Guinness have reported an increase in sales of their draft cans and have now equally increased their advertising budget to tap into this market. Guinness have done 3 things very well with their poker campaign.
- Give Free Stuff!!
People love free stuff, web 2.0 is all about FREE FREE FREE. Say no more!
- Be current
Guinness have tapped into the poker market. Every where I look I see online poker ads. They’re on TV, online, bus stop posters, bill board everywhere! VCpoker have just launched they’re online poker website which is being heavily advertised to the Irish market using the well known face of Ken Doherty. Guinness can now acquire search traffic using poker related keywords and because poker is something you do with your friends what’s more perfect than gathering your friends around a table with a few cans of draft Guinness playing some poker.
- Be viral
We all know that viral campaigns can be extremely power especially if they are personalised. Guinness Poker campaign lets you send a personalised video to your friends. Enter their name, nickname and traits and your friend will receive a tailored video inviting them to sign up for the free pack. pretty sweet! Some other examples are www.nevergiveup.ie This campaign promoted the sponsors of the Irish Rugby team Powerade.
The funny thing is before writing this blog I was shopping for Christmas presents and popped into a bookshop where there was plenty of poker books adorning the shelves. Talking to my mates over a few pints of Guinness at the weekend about what to buy the girlfriend my mate was also in the store looking at the same poker books! so where does this leave us? It seems that Guinness have tapped into something very powerful here. Lads love to bet and doing it between friends over some drinks is safer and not as hard on the pocket! Fair play to the Guinness marketing team to identifying this opportunity to grow their off license sales and keeping their customers happy by the fire 
I'm James O’Sullivan 
Best of luck with the blog!
I got one of these from Guinnes and they are good quality but haven’t used it yet, the poker phase seems to have passed.
Be aware they will ring you asking for a quick questionairre that will not be quick ! : )
Best of Luck
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