James O’Sullivan’s Blog

Over the last few years I’ve been receiving promotional emails from Ryanair.com informing me of their latest offers of their so called “Free” flights. True to the style guidelines of their website the emails are gaudy, loud and in your face with 1996 flashing images and so on. Back in November I received and email from Ryanair asking me to update my profile to receive more relevant offers. So I proceded to complete the profile page where it asked me where’s my closest airport of departure, first and last name and title.

As I expected they are now sending me offers on flights departing from Dublin Airport. Ryanair need to do some more work with their emails but at least it’s a step in the right direction.

Email before profile update: - Offer not tailored to my Airport of departure

Email after Profile Update: Offer tailored to Dublin.

You can check out all the ryanair emails I’ve received on docstoc.