James O’Sullivan’s Blog

Congratulations to Barack Obama on becoming the 44th president of the United States of America. I’m not going to write about the election campaign since I’m not an expert in American politics and don’t pretend to be. However this has been an interesting election in terms of online campaigns. Obama ran an extremely smooth internet campaign which consumed almost every large internet communication channel. The Obama camp more or less owned youtube over the last few months especially in the last few weeks. Political experts are saying that the Millennials won the campaign for Obama and where better to target these users but online! The Obama camp ploughed millions into online advertising and profiles, everything from a twitter profile to a myspace account the Obama campaign was covered. This was a long running campaign and if you run a trend  on Google for Obama V McCain Google trend actually predicts the result of the election!

The obama camp truly embraced online media, they connected with their target audience by creating content which entertained as well as getting their message across. I guess it’s alot easier to run massive online campaigns when you have the level of funding Obama had! Nevertheless, my hat’s off to the Obama team on a well run online campaign.