All systems go with Norton 2009!

Win a Trip to space!

Symantec, makers of Norton products such as Norton 360, Norton Internet Security, and Norton AntiVirus are offering consumers the chance to win a trip to space to celebrate their 2009 product launch! Unfortunately this isn’t open to Irish consumers.
nortonspace
This competition ties in with the 2009 campaign “Smart Security, Engineered for Speed” which focuses on the improvements made in Norton 2009 to make the products even lighter on resources and faster than ever before.  Norton also have some pretty aggressive claims this year such as 1 minute install and free support in some countries.

I can tell you that Norton have been pretty hurt by the slow perception of their products over the last few years. Granted this was true in 2006 but the latest products have a very low impact on system resources. There’s alot of free products in the market today such as AVG, ZoneAlarm etc and you can of course patch together your own homemade solution but does this really give you confidence that you’re secured? You have install multiple solutions from multiple software companies which means more resources running in the background which deliver updates at different times! The bottom line is that i want to install a security product and get on with my work. no nags, no update issues, no worries.

Tiger Woods not a Glitch

I was listening to Newstalk as usual this morning and heard a nice piece on the new Tiger Woods 2009 game. The new game is deemed to have a glitch where Tiger Woods can walk on water and hit his ball back into play. Religious groups are calling for a bycot of the game as the game depicts Tiger as Jesus. I was wondering what EA sports reaction would be to the glitch and would they receive a huge negative reaction. I did a quick search on youtube to see for myself what the glitch was about and found a very positive response from EA sports below.
This is a wonderful example of how a large organisation should respond to a potential deadly threat to their product. Instead of EA going into hiding and letting the glitch manifest itself into something greater, their positive response has helped turn that frown upside down! This well clever little response brought a smile to my face on yet another grey sky day in Ireland! Well done EA!PS. EA: Are ye working on a Padraig Harrington game yet? If Tiger can walk on water, think of what Harrington could do!

Captcha to help digitise books

The clever folks over at reCaptha have come up with the brilliant idea of using old book style text in their captcha words. CAPTCHA ( Completely Automated Turing Test To Tell Computers and Humans Apart) is now widely used in websites when signing up for a service, it helps stop spam and bots from gaining access to a websites service.
reCaptcha
These characters are difficult for a machine to decipher but humans are able to identify the words which is the idea behind CAPTCHA in the first place.  By using old book style text millions of reCaptcha users can help digitize old books. Building a captcha from scratch is not an easy job and reCaptha does a great job to take this burden away from those who would just like to add it as a plugin to our blog. However I wouldn’t advise the use of reCaptcha as your CAPTCHA tool if you have a critical web application with high traffic.
The web application will have to query the reCaptcha engine each time it’s loaded, which may keep your users waiting!
Pictures are also a nice way alternative to words when generating your CAPTCHA. But of course this hogs more bandwidth so let’s stick to black and white text for now!

A delicious new interface

Today and came across some neat sites that I wanted to bookmark using my preferred social bookmark plugin – delicious.
However I was on a different PC without the handy plugin so I went to delicious.com to download and install the plugin.
There I was greeted with a brand spanking new interface by delicious.com which I have to say I’m very impressed by.
Here’s the screenshot of the homepage.

Delicious New Interface
The site still maintains the same simple look and feel but the functional changes are simply brilliant, I especially love the new Tag section.
title=”New Delicious tags by josullivanlive, on Flickr”>New Delicious tags

You can find a complete list of changes here.

Well done delicious, very tasty work indeed :-)

Norton 2009 Beta

Norton has launched it’s 2009 product betas for both Norton AntiVirus 2009 and Norton Internet Security 2009.
Norton Internet Security 2009 beta
Check out the Beta site here:

and forum feedback.

So far the feedback has been pretty positive and Symantec are really pushing for a super fast 2009 product. One minute to install the product and faster quite scans means that Symantec will provide a security product that won’t bugg or slow you down.

New in Norton Internet Security 2009!

    • Innovative new architecture dramatically reduces the boot time impact, the scan time, the memory usage as well as the system footprint and the install time.
    • Smart Idle Time Scheduler runs quietly in the background to let you work and play without disruption.
    • Silent-Mode ensures your games and movies are never interrupted by alerts and security updates.
    • Enhanced Browser Protection - Blocks browser exploits and protects against infected websites (now supports Firefox).
    • Expanded SONAR Protection offers real-time protection against new and unknown threats without requiring the user to make confusing security decisions.
    • Enhanced Identity Safe now includes an interactive tutorial to get users and running quickly, cloning of your cards importing your data from Internet Explorer and more!
    • Improved Home Network Security - Networked devices report their health and status through a visual map.


Irish CEO, Cuil takes on Google

July 28th 2008, a new search engine named Cuil ~cool launches and aims to take on Google!

Irish born Tom Costello, CEO and Founder originally from Drogheda is leading Cuil’s highly motivated and experienced team.

Cuil has the talent and knowledge required with ex employees of Google and IBM on the team they are surely bound for success.

 Cuil Homepage

Cuil claim to have a largest search index on the planet which is caused Google to sit up and pay attention.

Google have responded to their claim on their official blog post http://googleblog.blogspot.com/2008/07/we-knew-web-was-big.html

Basically Google are saying that they have the largest index but they don’t shout about it.

I guess the question is how relevant is Cuil’s index and how do their results compare to that of google?

 

So the following thoughts and questions come to mind.

  • How relevant are their searches?
  • How will they counteract Spam SEO techniques?
  • Will Cuil be just a fad?
  • What differentiates Cuil from other search engines?
  • How can they make money?
  • Brand recognition / equity?
  • Will users bookmark cuil.com as their home page?
  • What about user generated content?
  • What’s their capacity?

            Seems as though Cuil got too hot after launching and suffered the digg effect as reported by techcrunch http://www.techcrunch.com/2008/07/28/andcuil-is-down/

 

Google have acquired so many web properties and applications over the years to help build a more relavent index.

Google analytics, docs, webmasters, books, journals….

Youtube

Blogger

Jaiku

Feedburner

Orkut

 

The list is endless but all have a common goal

  • Acquire talent, knowledge, IP, users and to deliver a better a relevant experience for the user which help google deliver relevant ads to make money.

 

 

 

More on this one later..

Why amn’t I blogging?!!

I have so much to talk about it’s just trying to find to time to write it down! So instead of trying to create the ultimate post I’m going to take a new approach and write posts that haven’t been polished, spelltcheked. It’s going to be a direct plug to my brain! sounds made

Next , I want to talk about

  • Travel 2.0 websites - loadsa them
  • Grunge design and why I’m sick of shiney stuff used out of context
  • Marketing campaigns by toyota,Guinness and carlsberg!
  • New web application launch I’m working on

I’ll be back soon.

James O’Sullivan

14 Words to take with you

Whatever you work at there will always be conflicts, challenges, politics, difference of opinions and some form of buracarcy involved. You may not ask for it and you may not like it but it’s a fact of life! To get you through simply follow this list.

  1. Prepare
  2. Listen
  3. Smile
  4. Choose
  5. Focus
  6. Relax
  7. Act
  8. Forgive
  9. Trust
  10. Change
  11. Persist
  12. Accept
  13. Risk
  14. Wait

So if you find yourselve in a spot of bother or you think your the best thing since sliced pan, step back, take a breather and go through this list and think! Please share your techniques or tips.

Thanks.. James : josullivanlive..

Guinness Free Poker Set Campaign

Being a Guinness lover I came across an advert on rte’s website today offering a free poker set for anyone that signs up. Everyone loves free stuff and I’m no different so of course I clicked through and signed up and looking forward to my free poker set!

Guinness Poker Nights

With the social shift of people inviting their friends over for a few drinks instead of going to the pub, Guinness are striving to grow their off-license sales. Recently Guinness have reported an increase in sales of their draft cans and have now equally increased their advertising budget to tap into this market. Guinness have done 3 things very well with their poker campaign.

  • Give Free Stuff!!

People love free stuff, web 2.0 is all about FREE FREE FREE. Say no more!

  • Be current

Guinness have tapped into the poker market. Every where I look I see online poker ads. They’re on TV, online, bus stop posters, bill board everywhere! VCpoker have just launched they’re online poker website which is being heavily advertised to the Irish market using the well known face of Ken Doherty. Guinness can now acquire search traffic using poker related keywords and because poker is something you do with your friends what’s more perfect than gathering your friends around a table with a few cans of draft Guinness playing some poker.

  • Be viral

We all know that viral campaigns can be extremely power especially if they are personalised. Guinness Poker campaign lets you send a personalised video to your friends. Enter their name, nickname and traits and your friend will receive a tailored video inviting them to sign up for the free pack. pretty sweet! Some other examples are www.nevergiveup.ie This campaign promoted the sponsors of the Irish Rugby team Powerade.

The funny thing is before writing this blog I was shopping for Christmas presents and popped into a bookshop where there was plenty of poker books adorning the shelves. Talking to my mates over a few pints of Guinness at the weekend about what to buy the girlfriend my mate was also in the store looking at the same poker books! so where does this leave us? It seems that Guinness have tapped into something very powerful here. Lads love to bet and doing it between friends over some drinks is safer and not as hard on the pocket! Fair play to the Guinness marketing team to identifying this opportunity to grow their off license sales and keeping their customers happy by the fire :-)

Why am I blogging?

Some people blog for money others for fame but I’m just doing it to gather my thoughts and spin off some ideas. Darren Rowse has a good article on “Should I Blog for Money” here. When begining this blog I of course read up on some blogging tips and how I can get it right from the start. However I believe in most cases, if one follows common sense then you will succeed. If you want an audience and readership why would the subscribe to a blog where they read your meanderings about your hobbies. for example, Your friends call over to your home for a chat and bring their holiday photos with them and spend all the time talking about how great their holiday was while you might have been hard at work for two weeks! Would you like to come back for more of that? Of course it’s different if you were on holidays together then you can connect in a real way with these people. So what’s the name of the game? It’s simple, one rule always applies.

Know your Audience.

So who is my audience I ask myself? hmm

  • People who like to think different.
  • People who encourage information sharing
  • People who aren’t afraid to speak their mind
  • People who are FUN

You think these attributes cover a wide area. Yep! but the aim is to keep it open, engaging and hopefully touch the minds of different folks. I guess you could say I am my own audience with a hint of pepper.

Speaking of pepper It’s time for Lunch!

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